Last week, Beauty News NYC published a Q&A with our founder, Faith McCoy Scriven. Senior staff writer Telina Cuppari spoke with Faith, then sent over her questions, and Faith answered every one in her own words.
You can read the full interview here: Luscious and Reputable Lashes: Q&A With Faith McCoy Scriven, Founder of CocoLash.
It covers more ground than we usually do here: where CocoLash came from, how to put clusters on so they stay put, and which styles Faith reaches for herself. A few of our favorite parts are below.
Where CocoLash came from
Faith spent nearly a decade running a hair extensions brand in Atlanta before she started CocoLash. She packed orders in the back of the store and fixed the website herself. When she looked at lashes, she saw two options: expensive and tied to a salon appointment, or cheap and disposable. So she built the third one.
Three things mattered from the start, and she lays them out in the interview. She launched with just ten styles so nobody would feel overwhelmed. She wanted real diversity in who the brand shows and who it's made for. And she wanted lashes that look natural, "something a professional woman my age, or older, can wear to work without her lashes walking into the room before she does."
If you'd like the longer version of that story, we told it earlier this month: Meet Our Founder.
If you're new to lashes
Faith's advice for a first-timer is the same advice we give every day: "Start natural and start small." Ours are clusters, small segments that sit underneath your own lashes, so you control how much you add. One cluster at the outer corner is a soft lift. Four or five is a fuller look.
Her number one first-timer tip: "Use less bond than you think you need." A thin coat, like one pass of mascara, is plenty. Then give it 30 to 45 seconds to turn tacky before you place anything. If your lashes aren't sticking, the bond probably wasn't ready yet.
The whole routine, with videos, is on our How to Apply page. And if glue makes you nervous, Fern comes pre-glued. Press it on at the outer half of the eye and you're done.
The styles she reaches for
Asked for a personal favorite, Faith admits it's a hard question, because she chose every style herself. If she has to pick, she reaches for Violet and Poppy most. Customers keep coming back to Peony and Dahlia, and Sorrel, our dark brown lash, has become a favorite because it blends so easily across skin tones.
Not sure which one is yours? Our virtual try-on lets you see every style on your own face before you buy.
Thank you
A feature like this is a big deal for a small brand, and we're grateful to Telina and Beauty News NYC for taking the time. We're just as grateful to you. Every order, every tag, and every kind message is what got CocoLash into a conversation like this one.
Read the full interview on Beauty News NYC, and if you're ready to try clusters for the first time, the Ultimate Lash Essentials Kit has everything in one box.
With love,
The CocoLash Team
CocoLash lashes are designed for up to 7 days of wear. For hygiene reasons, lashes should be disposed of after 7 days and are not reusable. Fern and Ivy half lashes are designed for up to 5 days of wear.