October is National Women's Small Business Month. All month long, we're celebrating the women who bet on themselves: the Etsy sellers working out of a spare room, the stylists building a client list one chair at a time, the consultants, the side-hustlers, and the founders still figuring it out.
CocoLash is one of those businesses. We make premium DIY lash extensions: cluster lashes you apply at home, for every shade of beauty. So this felt like the right moment to introduce you to the woman who started it.
Her name is Faith McCoy Scriven. And the way she tells it, CocoLash began as an experiment.
It Started as an Experiment
CocoLash wasn't Faith's first business, but it was the first brand that was entirely hers. It grew out of something she already loved.
"I love lashes," Faith says. "I'm a lash wearer myself."
So she decided to try. Faith started with the foundations: the brand identity, the brand guide, and the packaging you open when your order arrives.
If you've ever started something with nothing but an idea and a to-do list that kept growing, you know what that stage is like: every decision is yours, down to what the box looks like.
Then Came the Quiet Season
After launch, CocoLash mostly ran on its own for a while. Faith had a lot of other things on her plate, and the brand grew at its own pace in the background. Along the way, CocoLash picked up early press in outlets like Good Housekeeping, Yahoo, TheGrio, and Black Enterprise.
We're sharing this part on purpose, because most founder stories skip it. A slow stretch doesn't mean a business has failed.
Going All In
At the start of 2026, Faith made CocoLash her main focus.
That's when things picked up speed. New launches came together, including our Sorrel style and the Fern and Ivy pre-glued half lashes. Subscribe & Save arrived so your favorite styles could show up on their own schedule. And behind the scenes, Faith spent a lot of time tightening up the details you might never notice but would definitely feel.
She also built a team. Today, CocoLash runs on a women-led crew, with each person owning a piece of the work: content, email, product pages, and more.
"I feel like I have a great team in place now to continue to grow," Faith says.
The Artist Behind the Brand
Faith trained as a classical pianist and holds a master's in piano performance from the Manhattan School of Music. Those years of practice taught her what "finished" really looks like, and she holds CocoLash to the same standard. Music is still part of her life: she DJs as L8DY8, spinning uplifting house-to-afrobeat sets.
She's also a builder at heart. Faith was one of the first employees at Stripe, and she served as Managing Director of the talent-advisory firm Goodwyn / Powell. Right now, she's studying for her WSET Level 3 Award in Wines, because she never stops being a student.
For Faith, music, tech, wine and lashes all come back to the same thing: helping people see and celebrate their own brilliance.
Why the Spotlight Usually Isn't on Her
If you've followed CocoLash for a while, you might notice Faith rarely shows up front and center. That's intentional.
She's introspective by nature, and she would much rather you see yourselves in CocoLash than see her. It's why our emails and posts spotlight customers and our team far more often than our founder. This feature is a rare exception, and Small Business Month felt like the right reason to make it.
Where You Come In
When you buy from CocoLash, you're supporting a woman-owned, Black-founded business based in Atlanta. Your order keeps a women-led team doing work we love, and it helps us keep making premium lashes for every shade of beauty.
And if you run a business of your own and you're in a slow stretch right now, we hope Faith's story helps.
Celebrate With Us This Month
All October long, we're shining a light on the women behind CocoLash and the women in our community who are building something of their own.
Running a small business? We'd love to hear about it. Tag us on Instagram or TikTok at @thecocolash.co and tell us what you're building.
And if you want a look that matches your "I'm the boss" energy, the Boss Edit pairs three of our favorite statement styles: Poppy, Iris, and Rose.
Thank you for being part of our story. Every order, every tag, and every kind message helps a small business keep going.
With love,
The CocoLash Team
CocoLash lashes are designed for up to 7 days of wear. For hygiene reasons, lashes should be disposed of after 7 days and are not reusable. Fern and Ivy half lashes are designed for up to 5 days of wear.